Mobile SEO Tactics for Small BusinessesBrian Douglas
Last year, for the first time, mobile web traffic outpaced desktop traffic. As smartphones become more functional and able to take on tasks once reserved for desktops, the amount of mobile traffic only looks to increase. As a small business, it's important to optimize your website for mobile users to cash in on this influx of potential customers surfing the web on their mobile devices. To help you do just that, here are a few things you should know about mobile SEO tactics:
Page Speed is Critical
Web pages on mobile devices typically load slower, especially if the internet connectivity isn't the best. To avoid having potential customers grow impatient and click out of your site, you will want to maximize your page speed. Do this by minimizing the amount of code you use, making use of browser caching, and avoiding redirects.
Research Mobile Keywords
For a variety of reasons, the high-traffic keywords for desktop traffic aren't always the same as the high-traffic keywords for mobile traffic. For local businesses, queries that end in phrases such as "near me" or "nearby" are especially important to incorporate in your SEO and can lead to a lot of web (and physical) traffic. Research other mobile keywords as well, and be sure to integrate them into your content creation strategy.
Don't use Flash
Many mobile devices don't support the Flash plugin, which means instead of accessing some of your site's best features your visitors will be left staring at a dull gray box. If you want to add special effects to your site, use HTML5 instead. Then they will show up nicely on desktops and smartphones alike.
Don't Neglect Your Core SEO
Mobile SEO and desktop SEO both have one thing in common--core SEO. While mobile-friendly content will be ranked higher in mobile searches, you still need to have your core ranking optimized in order to show up in search results. Core SEO involves indexing your site, focusing on maintaining relevance and authority, and essentially following every other non-mobile-specific SEO tactic and strategy that you can find.
Optimize Your Site for Local Mobile Searches
This is something we've touched on already in talking about choosing mobile keywords, but there are a number of ways to optimize your site for local mobile searches. Along with including the right keywords, you will also want to be sure and include your city and state's name in your website's metadata as well as include your city and state name in as many other high-importance locations as possible such as headings, titles, your URL and your meta description. Doing this will lend your site a lot of relevance when mobile users search for things such as "restaurants near me" or "florists in X City".
With mobile traffic steadily increasing and people relying on their mobile devices to navigate new areas and find new destinations, it's now more important than ever to optimize your small business's website for mobile searches. By following the tactics outlined above you will help your site's mobile search rankings.