Author - Brian Douglas

local seo marketing

5 Local SEO Strategies for Small Businesses

Local SEO has become increasingly important, and small businesses who fail to take steps to help their rankings for local-oriented search terms risk losing visibility among their important local customer base. Whether you have begun implementing a local SEO strategy or you are completely new to the game, here are five easy-to-enact yet extremely effective local SEO tactics perfect for small businesses. Claim Your Business’ Listings in Online Directories Google has found that 80 percent of consumers utilize search engines to perform local searches, but far too many small businesses fail to claim any of their local business listings. Ensuring that your business is listed correctly on the main directory sites such as Yelp and Citysearch is crucial. Equally key is making sure that [...]

public opinion

How to Respond to and Recover from a Prominent Negative Review

Coming across a negative review for your business on a prominent review site can feel crushing–and for good reason. Reviews, both good and bad, do have a real and tangible effect on customer choice. For example, a Harvard Business School research report found that each additional star that a restaurant had on Yelp added between five and nine percent to the business’ revenue. A negative review does not need to be catastrophic, however. If you take the proper steps to response to complaints posted about your business online, you can help your brand recover from any negative reviews. Reply to Negative Reviews Quickly With the rise of social media, a negative review or customer complaint has the potential to spread rapidly. For example, a single over-the-top [...]

one star review thumbs down

4 Ways a Small Business Can Recover from a Bad Reputation

As Ben Franklin famously said, “It takes many good deeds to build a reputation, and only one bad one to lose it.” The success of almost every small business is hinged on their reputation, which can take years to build. Once a reputation has been tarnished it can be difficult but not impossible to rebuild. The following are four ways a small business can recover from a bad reputation. 1. Immediately Address Customer Issues Taking care of any legitimate concerns in a timely manner is the first step to rebuilding a tarnished reputation. Even if the company wasn’t directly at fault it may be wise to appease an angry customer with a discount, free product, etc. Entrepreneur points out that the [...]

mobile seo tactics for small business

Mobile SEO Tactics for Small Businesses

Last year, for the first time, mobile web traffic outpaced desktop traffic. As smartphones become more functional and able to take on tasks once reserved for desktops, the amount of mobile traffic only looks to increase. As a small business, it’s important to optimize your website for mobile users to cash in on this influx of potential customers surfing the web on their mobile devices. To help you do just that, here are a few things you should know about mobile SEO tactics: Page Speed is Critical Web pages on mobile devices typically load slower, especially if the internet connectivity isn’t the best. To avoid having potential customers grow impatient and click out of your site, you will want to maximize [...]