Digital Marketing Blog for Local Businesses

local seo marketing

5 Local SEO Strategies for Small Businesses

Local SEO has become increasingly important, and small businesses who fail to take steps to help their rankings for local-oriented search terms risk losing visibility among their important local customer base. Whether you have begun implementing a local SEO strategy or you are completely new to the game, here are five easy-to-enact yet extremely effective local SEO tactics perfect for small businesses.
Claim Your Business’ Listings in Online Directories
Google has found that 80 percent of consumers utilize search engines to perform local searches, but far too many small businesses fail to claim any of their local business listings. Ensuring that your business is listed correctly on the main directory sites such as Yelp and Citysearch is crucial. Equally key is […]

public opinion

How to Respond to and Recover from a Prominent Negative Review

Coming across a negative review for your business on a prominent review site can feel crushing–and for good reason. Reviews, both good and bad, do have a real and tangible effect on customer choice. For example, a Harvard Business School research report found that each additional star that a restaurant had on Yelp added between five and nine percent to the business’ revenue. A negative review does not need to be catastrophic, however. If you take the proper steps to response to complaints posted about your business online, you can help your brand recover from any negative reviews.
Reply to Negative Reviews Quickly
With the rise of social media, a negative review or customer complaint has the potential to spread rapidly. […]

one star review thumbs down

4 Ways a Small Business Can Recover from a Bad Reputation

As Ben Franklin famously said, “It takes many good deeds to build a reputation, and only one bad one to lose it.” The success of almost every small business is hinged on their reputation, which can take years to build. Once a reputation has been tarnished it can be difficult but not impossible to rebuild. The following are four ways a small business can recover from a bad reputation.
1. Immediately Address Customer Issues
Taking care of any legitimate concerns in a timely manner is the first step to rebuilding a tarnished reputation. Even if the company wasn’t directly at fault it may be wise to appease an angry customer with a discount, free product, etc. Entrepreneur points out that the […]